Course Name	New Business Models and Entrepreneurship
Credits	3(3 hours)
Professor(s)	Name	Sung Eui Cho
	Affiliation	College of Business Administration

COURSE DESCRIPTION

Course Objectives: This course will explore theories and practices on 'business models' and 'entrepreneurship', particularly focusing on information technologies and new business creation. Lectures are mainly composed of three parts: 1) recent changes of industrial structure and business environment, 2) business model development, and 3) new business creation and entrepreneurship. Students will have a chance to practice a business model development and presentation of their own business plans. This course will contribute to not only an overall understanding of business environment changes and its relationship with new business opportunities but also development of practical abilities to find out a new business opportunity and progress it to be a business.

MAIN TEXTBOOK and FURTHER READINGS

1) Internet Business Models and Strategies (Tucci and Teece, McGraw Hill)

2) Entrepreneurship: Launching New Business Ventures (Barringer and Ireland, Prentice Hall)

ASSIGNMENTS AND GRADING

Assignments: Business Model Development + Business Plan, Presentation

Grading Scheme: Mid-term exam 35%, Term's final exam 35%, Project and presentation 20%,

Class Attendance 10%

COURSE SCHEDULE

Course Outline

Week 1~3 : Recent changes of industrial structures and business environment

Week 4~6 : Business model development

Week 7    : Mid term exam

Week 8~12: New business creation and entrepreneurship

Week 13~15: Team project presentation and discussion

Week 16   : Term's final exam

CONTACT DETAILS

Tel: 751-6096                        e-mail: dcrsmk10@gnu.ac.kr