Course Name	Introduction to e-Business
Credits	3
Professor(s)	Name	Yun, Han Seong
	Affiliation	Department of Management Information Systems

COURSE DESCRIPTION

Course Objectives:

This course contains several important areas dealt with in the e-business division including the digital economy, mobile & ubiquitous business technologies, B2C e-business and e-marketing, B2B e-business and its strategies, e-business implementing strategies and its analysis, ICT environment and e-business technologies, and so on. Students should carry out necessary case studies and presentation to have direct or indirect experience and intuition for continuously varying e-business reality.

MAIN TEXTBOOK and FURTHER READINGS

1. Electronic Commerce 2010, Laudon Traver, Pearson, 2011.

2. other materials for reading assignment or case study

ASSIGNMENTS AND GRADING

Assignments: about 6 times spot assignments for individuals, term project for grous

Grading Scheme: A to C, D, F according to university grading rule

COURSE SCHEDULE

Course Outline

- week 1: explain course outline, and scope and approaching concepts of e-business

- week 2: digital economy and e-business

- week 3: e-business infrastructure

- week 4: building an e-business web site

- week 5: online security and payment

- week 6: e-business marketing concept

- week 7: e-business marketing communications

- week 8: midterm exam.

- week 9: online retailing and services

- week 10: online content and media

- week 11: social network, auction, portal

- week 12: b2b e-business and collaborative commerce

- week 13: e-business ICT technologies

- week 14: team assignment presentation

- week 15: final exam.

CONTACT DETAILS

Tel: 055-772-1534      e-mail: hsyun@gnu.ac.kr