Course Name	Business Strategy Simulation
Credits	2
Professor(s)	Name	Dongho Lee
	Affiliation	Dept. of Fishries Business Administration

COURSE DESCRIPTION

This course presents the basic strategic concept that associated with key success factors in business administration and tactical decision making practice which including marketing, operation research and financial problems with business simulation programs or games. The course develops the ability to work within a team as well as oral, written, and analytical skills. Conceptual information through readings, lectures, a business game simulation, team presentations, and other class activities would be presented and included. Based on that fundamental management knowledge and ability, all students should be joined in simulation competition to examine and solve the quasi-actual business problems including international, nonprofit, manufacturing, and service organization. Students will learn techniques for identifying competitive position, examining  business issues, assessing plans of action or alternatives.

MAIN TEXTBOOK and FURTHER READINGS

- Morgan, Mark / Malek, William A. / Levitt, Raymond E; Executing Your Strategy; Harvard Business School; 2007

- Wheelen, Thomas L; Concepts in Strategic Management and Business Policy 11/E; Prentice-Hall; 2007

- Collins, James C. / Lazier, William C.; Beyond Entrepreneurship; Prentice Hall Press

- Kawase Makoto; 스토리텔링으로 배우는 경영전략 워크북, 가와세 마코토, 케이펍, 2011

ASSIGNMENTS AND GRADING

Assignments:

- All of the following tasks should be done with team that would be have 2 or 3 members.

1. Business strategy simulation competition

2. Feedback report after the competition

3. Project presentation

4. Others(Optional)

Grading Scheme:

Class Attendance(15%), Project Presentation(35%), Midterm Exam(15%), Team Competition Result(35%)

COURSE SCHEDULE

Week	Topics	Note
1	Introduction: Strategy and business	team making
2	Deciding the direction of strategy: Part 1 - competition, value chain, environment
3	Deciding the direction of strategy: Part 2 - positioning, segmentation, portfolio	presentation and report
4	Making vision based on an assumption - customers, idea, blue ocean, future	presentation and report
5	Examining marketing, business model, and planing - 4P, communication, business model, road map	presentation and report
6	Executing the strategy and accomplishing the vision - Practical issues, leadership, work out	presentation and report
7	Midterm Exam
8	Introduction: Business strategy simulation - Concept and review
9	Business strategy simulation competition - Basic: Part 1	presentation and report
10	Business strategy simulation competition - Basic: Part 2	presentation and report
11	Business strategy simulation competition - Intermediate: Part 1	presentation and report
12	Business strategy simulation competition - Intermediate: Part 2	presentation and report
13	Business strategy simulation competition - advanced: Part 1	presentation and report
14	Business strategy simulation competition - advanced: Part 2	presentation and report
15	Final test and debate

CONTACT DETAILS

Tel: 010-9518-3215     e-mail: dhlee@gnu.ac.kr